March Studio

Office Talk Australia, Marketing for Architecture

Rodney Eggleston and Anne-Laure Cavigneaux are the directors of March Studio, a Melbourne-based practice known for its multidisciplinary approach to architecture, graphic, interiors and industrial design.

In this episode, Rodney, Anne-Laure and Dave discussed:

• The influence their early years in Rotterdam had on their views about the role and value of design, and the unique ideas and approaches they brought back to Australia with them.
• Why they’ve tried to avoid being typecast or tied to a specific stylistic approach or project type, and how you can position your practice to speak to range of project types and scales.
• How they’ve designed their physical studio environment to encourage creativity and experimentation, and the important role physical model making, prototyping, hand drawing and fabrication have played in their work.
• The importance their work on Aesop stores had on their practice, particularly from a learning and experimentation perspective, how they think about managing long-term partnerships with a fast-growing brand.

If you'd like to learn more about their studio, you can visit march.studio or follow them on Instagram at @march_studio.

Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.

Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.

This episode of Office Talk is supported by Mast Furniture. Mast is an established furniture design and manufacturing company based in Brisbane. In operation since 2012 and climate neutral certified since 2021, Mast has built a national and international reputation for producing original furniture of the highest quality. For Mast, the phrase ‘Good Design, made right’ embodies who they are, what they do and what they’d like to achieve. Mast values enduring design, taking their time to develop well designed products both in house and in collaboration with established and upcoming designers. With all of their furniture being produced from their Brisbane workshop and made to order, the majority of their range is able to be customised in material, size and finishes to suit specific projects and spaces in both residential and commercial environments. To learn more about Mast, visit mastfurniture.com.au or check out their instagram @mastfurniture.