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EP 425 - Varo Bank CPO on Building Trust with Customers through Data-Driven Innovation

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Manage episode 427820417 series 1150103
Content provided by Sophie-Charlotte Moatti and Products That Count. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie-Charlotte Moatti and Products That Count or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How can data be used to build trust with customers? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Varo Bank CPO Wook Chung discusses how the company is using data and behavioral insights to build trust with customers and provide innovative lending solutions. As a digital-first bank aiming to serve the underbanked, Varo is developing new ways to underwrite customers based on their behaviors and transactions over time. Chung shares how they are visualizing the trust relationship and using data to offer near-instant access to credit when customers need it. This interview explores Varo's mission to create a financial operating system that combines traditional banking services in a seamless digital experience, while ensuring regulatory compliance.

  continue reading

439 episodes

Artwork
iconShare
 
Manage episode 427820417 series 1150103
Content provided by Sophie-Charlotte Moatti and Products That Count. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie-Charlotte Moatti and Products That Count or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How can data be used to build trust with customers? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Varo Bank CPO Wook Chung discusses how the company is using data and behavioral insights to build trust with customers and provide innovative lending solutions. As a digital-first bank aiming to serve the underbanked, Varo is developing new ways to underwrite customers based on their behaviors and transactions over time. Chung shares how they are visualizing the trust relationship and using data to offer near-instant access to credit when customers need it. This interview explores Varo's mission to create a financial operating system that combines traditional banking services in a seamless digital experience, while ensuring regulatory compliance.

  continue reading

439 episodes

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