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Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
Manage episode 428094392 series 3270990
Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.
She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.
In this episode, we discuss:
- The seamless integration of online and offline marketing strategies
- The synergy between catalogues and email marketing
- How to leverage customer service and website alignment
Dive in:
[07:02] Maintain brand consistency across social media platforms.
[09:56] Consider email and mail for catalogue distribution.
[13:33] Encourage catalogue use, seize warm customer interest.
[16:20] Consistent website and catalogue branding is crucial.
[19:51] Consider retail partnerships, online presence, and consistency.
[22:40] Insider Tips from Anna!
Find the notes here: https://keepopt.com/212
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
223 episodes
Manage episode 428094392 series 3270990
Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.
She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.
In this episode, we discuss:
- The seamless integration of online and offline marketing strategies
- The synergy between catalogues and email marketing
- How to leverage customer service and website alignment
Dive in:
[07:02] Maintain brand consistency across social media platforms.
[09:56] Consider email and mail for catalogue distribution.
[13:33] Encourage catalogue use, seize warm customer interest.
[16:20] Consistent website and catalogue branding is crucial.
[19:51] Consider retail partnerships, online presence, and consistency.
[22:40] Insider Tips from Anna!
Find the notes here: https://keepopt.com/212
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
223 episodes
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