AA172 - Review of "Transformed" by Marty Cagan

Arguing Agile

In this episode of the Arguing Agile podcast, Software Development Expert Ed Martin joins Enterprise Business Agility Coach Om Patel and Product Manager Brian Orlando as they review Marty Cagan's latest book "Transformed."
Listen as we discuss takeaways, critique, and commentary, including:

• The evolving roles of product leaders and agile coaches
• Product discovery and the tech lead's accountability
• Common objections faced during agile transformations
• How Marty Cagan's ideas apply to real-world product development

#ProductLeadership #AgileCoaching #MartyCagan #Transformed #BusinessAgility
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Chapters

1. Podcast Intro (00:00:00)

2. Guest Intro: Ed Martin (00:00:11)

3. Topic Intro: Transformed, by Marty Cagan (00:00:56)

4. Dismissing Agile Coaching (00:03:03)

5. Product Leaders: Tech Lead (00:05:37)

6. The Product Economy (00:07:28)

7. Product Leaders as Coaches (00:09:50)

8. Time for Everything! (00:12:14)

9. Ideal States (00:14:30)

10. Common Criticism (00:16:17)

11. Corrections & Notes (00:18:27)

12. CEO Support (00:19:14)

13. Getting Help (00:21:18)

14. Transformation Dead-Ends (00:23:55)

15. Transferrable Skill & Knowledge (00:25:31)

16. Transitioning into Product Management (00:28:14)

17. Agile Coach Comparisons (00:29:50)

18. Assumptions & Stakeholders (00:32:55)

19. Tech Lead & Delivery (00:34:57)

20. Being Overloaded (00:37:27)

21. HR & Recruiting (00:38:02)

22. Value (00:41:53)

23. High Integrity Commitments (00:43:46)

24. Deconstruction (00:44:34)

25. Product Discovery (00:47:13)

26. Objection Example: Brian (00:49:50)

27. Objection Example: Om (00:51:50)

28. Book Summary (00:54:42)

29. Wrap-Up (00:56:11)