Alternatives to TikTok: Transitioning Your Audience Seamlessly

The Circle Sessions

This week we have a thought-provoking discussion lined up with Tonnisha English-Amamoo from TJE Communications.

In this episode titled we talk about the potential future scenario where TikTok might be banned in the U.S. and explore what this means for content creators and businesses alike.

Tonnisha shares invaluable insights on how to prepare for this possibility, including strategies for transitioning your audience to other platforms and maintaining engagement. Whether you're a seasoned TikTok user or just starting out, you won't want to miss Tonnisha's expert advice on navigating this uncertain digital landscape.

Top Takeaways

1. **Anticipate Platform Changes**:

- Always be prepared for sudden changes or closures of social media platforms and have a backup plan.

2. **Diversify Your Digital Presence**:

- Avoid putting all your marketing efforts into a single platform. Engage with your audience across multiple platforms.

3. **Continue Content Creation**:

- Maintain regular posting on current platforms while planning for potential changes.

4. **Audience Transition Strategies**:

- Develop strategies to transfer your audience from one platform to another smoothly.

5. **Learn from Predecessors**:

- Study how successful influencers and businesses transitioned from one platform to another, like those from Vine to Instagram.

6. **Analyze and Adapt Content**:

- Examine what content performs well on a platform and adapt it for other platforms if necessary.

7. **Utilize Multiple Features of Platforms**:

- Take advantage of various features on platforms such as Instagram, including reels, stories, and live videos.

8. **Create Easy Transition Paths**:

- Make it easy for your followers to find you on new platforms, potentially using automation tools for seamless transitions.

9. **Exclusive Content as a Lure**:

- Use exclusive content to entice your audience to follow you on new platforms or sign up for newsletters.

10. **Build Direct Communication Channels**:

- Aim to convert social media followers to direct communication channels such as email lists or dedicated community platforms, ensuring you don’t lose touch regardless of platform changes.

Memorable Moments

00:00 Biden signs law potentially banning TikTok.

05:02 From comedian to multi-platinum singer, platform reinvention.

09:15 Plan for possible TikTok shutdown, engage youth.

11:33 Engage followers outside social media for reach.

14:21 Make actions easy to take for people.

17:32 Identify podcast's unique appeal to engage audience.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/