Tamzin Barriolhet: Global Sports Marketing for Basketball, Under Armor

1-on-1: Sports Business Conversations

At any given time, there are something like 120 categories of business engaged in sports partnerships. And of all those categories of business, I don’t think there’s any as competitive as sports apparel and footwear. It is NOT for the faint of heart. Books have been written and movies have been made about how intense it is. That’s why Tamzin Barriolhet, Under Armor’s Senior Lead for Global Sports Marketing, is so perfect for that industry. Tamzin is a fearsome competitor, a skill she honed on the basketball courts of her native France. After competing at the D1 level in the US and a brief pro career in France, Tamzin turned her eyes to the business side of sports. If you’re guessing that her competitive nature has served her well, you’d be correct. In our conversation, Tamzin and I talk about her early days as a basketball prodigy in France, the transition from playing sports to working in it, her current role at Under Armor, the evolution of the brand’s partnership with global superstar Steph Curry, and how she stays on top of an industry that changes by the minute. Our conversation takes off quicker than a Steph Curry crossover, so brace yourself. And enjoy.
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