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The Power of Member-Driven Innovation at Apple FCU
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We’re honored to have David Gorham, VP of Digital Solutions, Rebecca Forsberg, Director of Enterprise Application Support and Salinna Reel, Director of Digital Product Operations at Apple FCU on the FIsionaries podcast.
They share how a clear focus, incremental implementation and a strong partnership with third-party solution providers is essential for successful digital banking transformation.
They also share how using member feedback to build an innovation roadmap and continuously measuring effectiveness of changes implemented limits missteps along the transformation journey.
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