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#13 The Erin Balsa Route
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Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three.
In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenuity behind creating her on-demand course library.
Nick and Erin talk about the mental toll of solopreneurship, the power of community, and the eternal quest to manage work and life.
00:00 What actually is thought leadership?
06:00 Riding the ups and downs of running a business of one
08:18 Juggling family and work when hitting a low
15:17 Why networking and finding support is crucial for solopreneurs
26:06 Supporting execution through people, process, and strategy
34:04 Understanding and helping others through coaching
36:59 What Erin’s planning to build
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Follow Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa/
Subscribe to Leading Thoughts: https://hausofbold.com/newsletter/
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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Get my free blueprint for Solopreneurs - The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create: https://becomeadigitalconsultant.com/
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