Sally Susman - Breaking Through

The Innovation Show

The Power of Communication: Insights from Sally Susman, Author of 'Breaking Through'

In this episode, Aiden welcomes Sally Susman, author of 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World' to discuss the vital role of communication in professional and personal settings. Sally shares insights from her extensive career, including her experiences working with top leaders at Pfizer, Estee Lauder, and American Express. The discussion explores the misconception of communication as a soft skill, the importance of authentic outreach, the power of gratitude, and Susman's innovative approaches during the COVID-19 pandemic. Sally also emphasises curiosity, creativity, and intentionality as key components for effective communication. Throughout the episode, real-life anecdotes and practical advice offer listeners valuable lessons on leadership and connection.

00:00 Introduction and Guest Welcome

00:39 The Importance of Communication

03:24 Lessons from Estee Lauder

06:09 Personal Background and Family Influence

08:51 The Power of Gratitude

13:15 Perfecting Your Pitch

23:02 Humour in the Workplace

29:36 Challenges at Pfizer

32:03 Facing the Biopharma Reputation Challenge

33:37 The Pandemic's Impact and New Leadership

35:02 Albert Bourla's Bold Vision

36:30 Revolutionising Vaccine Development

37:25 The Media's Role in the Journey

38:55 Pfizer's Transformation and Recognition

40:46 Innovative Leadership and Personal Growth

49:30 Curiosity and Creativity in Action

56:47 The Power of Intentionality

58:46 Concluding Thoughts and Inspirations