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The Phoenix Suns Sponsorship Playbook: Decoding Sports Marketing
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The Sponsorship Blueprint: Partnerships are About a Promise with the Goal Being Infinite
Host Steve Feuerstein talks with Dan Costello, EVP & Chief Revenue Officer of the Phoenix Suns, and Bill Sutton, one of the nation’s leading experts in the business of sports. They explore how the Phoenix Suns and their partners are navigating the evolving sponsorship landscape highlighting the innovative PayPal and Ticketmaster deal.
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