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B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies
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B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies
In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling.
Susan shares her expertise on how marketing and corporate communications leaders can leverage storytelling techniques to communicate innovative technologies, engage stakeholders and drive change. As a veteran consultant who has worked with Fortune 500 companies and startups alike, Susan offers proven strategies and insights on:
- Crafting compelling innovation stories that resonate with diverse audiences
- Aligning storytelling with business priorities and organizational goals
- Overcoming common challenges in communicating change and innovation
- Implementing storytelling best practices to build buy-in and support
- Measuring the impact of storytelling on stakeholder engagement and business outcomes
- Developing leadership communication skills to inspire and motivate teams
Whether you're a CMO looking to drive organizational change, a marketing or corporate comms leader aiming to communicate complex innovations, or a business leader seeking to improve your storytelling skills, this conversation provides actionable advice to enhance your communication impact.
Don't miss this opportunity to learn from a master storyteller and innovation communication expert. Subscribe to Marcom Mode and tune in to this insightful discussion.
LinkedIn/X Hashtags:
#B2BMarketing #CorporateInnovation #ChangeManagement #LeadershipCommunication #StrategicStorytelling #B2Bstorytelling #B2Bnarratives
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