Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey

Mad Marketing Mums

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey.
Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy.
This episode covers:

• The circular customer journey and how it differs from the traditional sales funnel;
• Benefits of viewing the customer journey as circular, especially for small or service-based businesses;
• How focusing on a circular journey can significantly affect customer retention and loyalty;
• The importance of customer feedback and the role of technology in supporting this model;
• And so much more!

About Fiona:
Founder of My Daily Business, Fiona Killackey is a podcaster, award-winning author, speaker, accredited business coach and human trying to navigate life and go to bed feeling like she has done something good that day. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.
Connect with Fiona:

• Website
• Instagram

Mentioned in this episode:

• Episode 51: Must-Read Marketing Emails
• Fiona's book: Passion. Purpose. Profit.
• The podcast episode Clem listened to with the CIA Operative

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