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John Jantsch: Building a Business on Marketing Strategies, Systems, and Fractional CMOs
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Full Episode Page: John Jantsch: Building a Business on Marketing Strategies, Systems, and Fractional CMOs
Episode Summary: John Jantsch, founder of Duct Tape Marketing, shares his journey and the milestones that led to the creation of his marketing methodology. John and host Nick Berry discuss the importance of strategy in marketing and how it can differentiate businesses in a crowded market. Jantsch also discusses the rise of fractional CMOs and the value they bring to businesses in terms of strategic thinking and execution. He highlights the need for a framework and a system when hiring a fractional CMO and the benefits of developing a trusted advisor relationship with clients. Jantsch also touches on the role of AI in marketing and the importance of using it strategically rather than relying on it for generic content creation.
Takeaways
- Marketing is a system and the most important system in a business.
- Strategy is crucial in marketing and should be the starting point for any marketing initiative.
- Fractional CMOs provide strategic thinking and execution at a fraction of the cost of hiring a full-time CMO.
- The role of a fractional CMO is to develop a trusted advisor relationship with clients and orchestrate the execution of marketing plans.
- AI can be a valuable tool in marketing, but it should be used strategically and not as a replacement for human expertise.
- Learning from experienced marketers, even if their marketing tactics are questionable, can provide insights into the psychology of marketing and the importance of testing and measuring.
Chapters
00:00 The Story of Duct Tape Marketing and Its Milestones
08:05 The Future of Duct Tape Marketing
14:52 The Importance of Strategy and Signs You Need a Fractional CMO
21:51 The Opportunity for Providers to Cluster Together
24:22 Elevating the Role of Marketing Consultants through Strategy
25:43 Tools for Podcasting and Content Curation
28:59 The Importance of Reading Outside of the Business Genre
32:29 Learning from Old-School Internet Marketers
Where to Find John:
The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
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