Unleashing Creativity in your Event Marketing with Kelsey Flatau

GTM After Hours

Summary
In this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also explore how to scale creative ideas for different event sizes, the significance of staying organized during events, the need for follow-up and building connections with attendees (and your sales team), and tips for getting creative ideas approved and implemented.
Sound Bites
"We're definitely going to dive into all the events, the good, the bad, and the interesting."
"Memorable follow-up is worthless if they don't remember any of the booths."
"Don't try to shove this down my throat. I don't want to read a novel on your booth. I just want the words on your something to make you guys stand out."
"I like to reference it as my event Bible and as I mentioned earlier, read it and not ask me any questions because all the information is in there."
"I wanna over communicate so that it's ingrained in people's heads. This is where all the information lives. Everything I need is right here. Don't bother."
Takeaways

• Creativity is crucial in marketing, even for old-school and boring companies.
• Scaling creative ideas for different event sizes requires careful planning and execution.
• Follow-up and building connections with attendees are essential for event success and ROI.
• Presenting a comprehensive plan with visuals and involving the sales team can help get creative ideas approved and implemented.
• Treating salespeople as humans and professionals, fostering trust, and staying organized are key to successful marketing efforts. Create detailed event briefs to ensure all necessary information is easily accessible to everyone involved in the event.
• Use visual aids like decks and photos to over-communicate information and make it more memorable for the team.
• Prioritize larger trade shows for brand awareness and regional events for feeding hungry reps.
• Engage with social media to increase followers and promote event activities and giveaways.
• Implement creative marketing strategies to stand out in crowded trade show environments.
  

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Chapters

1. Introduction and Overview (00:00:00)

2. Show Follow-Up and Building Relationships (00:05:20)

3. Treating Colleagues as Humans and Professionals (00:22:14)

4. Organizational Strategies for Event Success (00:29:37)

5. Streamlining Event Logistics (00:34:44)

6. Pros and Cons of Different Sizes of Events (00:39:04)

7. Marketing is Scary (00:47:59)