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The Resurgence of the Mobile Gaming Industry

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Manage episode 429626174 series 2926374
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.

Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.

We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.

Image Credit: Shutterstock

See omnystudio.com/listener for privacy information.

  continue reading

156 episodes

Artwork
iconShare
 
Manage episode 429626174 series 2926374
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.

Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.

We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.

Image Credit: Shutterstock

See omnystudio.com/listener for privacy information.

  continue reading

156 episodes

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