))
A Pirate and a Shark - Brands Doing It Right
Manage episode 430122548 series 3474630
Content provided by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pirate Ship? GymShark? Who are these brands and what do they have in common? They both have identified a tight niche and taken a unique approach to a tired category. Call them the Uber of shipping or the Stanley of the gym rat. Unique. Exciting. And fun for our special guest, Cheryl Henderson -- creative director at Innis Maggiore -- to wax phil-arrrrr-sophical. Join the positioning gurus, including Cheryl, as we discover a few new brands who have become overnight sensations.
Spend 30+ ish with Mark, Lorraine, and Cheryl as they discuss all things marketing, advertising, public relations, and of course ... positioning!
52 episodes
Share
