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How Contractors Can Create Effective Lead-Nurturing Email Campaigns | Jenni McMorran
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In this episode, CCN Director of Member & Partner Experience Drew Barto talks with Renoworks Contractor Channel Partner Manager Jenni McMorran.
The discussion is centered around employing effective email campaigns that result in booking more appointments and closing more sales. You will learn best practices for capturing email addresses, creating unique email messages for leads at different stages of the buying cycle, which types of emails are most likely to generate responses from homeowners, and how busy contractors can automate their email marketing process to ensure it gets done regularly.
This episode is perfect for contractors who are looking for ways to generate low-cost leads.
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