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Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Manage episode 430309396 series 3510027
Content provided by New Monaco Media, Inc. and New Monaco Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Monaco Media, Inc. and New Monaco Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.
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Manage episode 430309396 series 3510027
Content provided by New Monaco Media, Inc. and New Monaco Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Monaco Media, Inc. and New Monaco Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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