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Olympics CMO on Olympic glory and a Paralympic legacy

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Manage episode 430445346 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.

Timestamps:

00:00:00 - Intro
00:00:51 - How did Greg get into marketing
00:10:02 - Greg’s time at Eurostar
00:17:47 - The longest champage bar in the world
00:22:43 - Becoming the CMO of the London 2012 Olympics
00:29:49 - How the team was pivotal for putting on the Olympics
00:34:13 - The importance of the legacy of London 2012
00:37:53 - Why the Paralympics became so prevalent in 2012
00:45:38 - What happened after London 2012
00:50:37 - From Olympics to Rising Pheonix
01:01:05 - How to execute on big ideas - Magic and Logic
01:16:35 - The power of persistence
01:23:24 - Telling powerful stories about those with disability

  continue reading

148 episodes

Artwork
iconShare
 
Manage episode 430445346 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the Olympics, Greg oversaw the move of the Eurostar to St Pancras, which included creating the world’s longest champagne bar.

Timestamps:

00:00:00 - Intro
00:00:51 - How did Greg get into marketing
00:10:02 - Greg’s time at Eurostar
00:17:47 - The longest champage bar in the world
00:22:43 - Becoming the CMO of the London 2012 Olympics
00:29:49 - How the team was pivotal for putting on the Olympics
00:34:13 - The importance of the legacy of London 2012
00:37:53 - Why the Paralympics became so prevalent in 2012
00:45:38 - What happened after London 2012
00:50:37 - From Olympics to Rising Pheonix
01:01:05 - How to execute on big ideas - Magic and Logic
01:16:35 - The power of persistence
01:23:24 - Telling powerful stories about those with disability

  continue reading

148 episodes

All episodes

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