))
Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)
Manage episode 430477457 series 3567011
Content provided by Niels van Melick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Niels van Melick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing.
Here's what you'll learn in this episode:
• The role of AI in writing and how to leverage it without compromising quality.
• How to use AI for content repurposing.
• The importance of maintaining human oversight to ensure accuracy and relevance.
• Challenges and limitations of AI tools in content creation (and how to overcome them).
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH JADE:
🔔 LinkedIn: linkedin.com/in/jadehill/
🌐 Website: abnormalsecurity.com
12 episodes
Share
