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Going for Gold with NatWest CMO Margaret Jobling
Manage episode 430545864 series 2770141
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.
Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.
If you want to do business with the UK’s leading brands Request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
52 episodes
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Manage episode 430545864 series 2770141
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.
Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.
If you want to do business with the UK’s leading brands Request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
52 episodes
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