The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Lead Magnet That Pays for Itself w/ Chris DuBois
Manage episode 430647035 series 2738615
Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?
If so, you’re not alone. But it doesn’t have to be that way.
According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.
That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.
Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.
In today’s conversation, you’ll learn:
- The 5 offers every agency should have to meet buyers at different stages of their journey
- How to create a portfolio offers while staying focused on your core service
- The marketing asset you can create that not only drives more high intent leads, but also pays for itself
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Chris on LinkedIn
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax
The State of Agency Operations Report by Teamwork.com
The Offer Landing Page Chris Mentioned
The Thank You Page Chris Mentioned
The Client by Teamwork.com & Umault
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
Share
Manage episode 430647035 series 2738615
Content provided by Teamwork.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teamwork.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?
If so, you’re not alone. But it doesn’t have to be that way.
According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.
That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.
Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.
In today’s conversation, you’ll learn:
- The 5 offers every agency should have to meet buyers at different stages of their journey
- How to create a portfolio offers while staying focused on your core service
- The marketing asset you can create that not only drives more high intent leads, but also pays for itself
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Chris on LinkedIn
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax
The State of Agency Operations Report by Teamwork.com
The Offer Landing Page Chris Mentioned
The Thank You Page Chris Mentioned
The Client by Teamwork.com & Umault
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
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Similar to Agency Life
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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