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Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check

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Manage episode 430732856 series 3559513
Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers’ use of the approach and discusses the challenges that are still facing the market.

Finally, he will close out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and he will either champion or criticize it.

  continue reading

768 episodes

Artwork
iconShare
 
Manage episode 430732856 series 3559513
Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers’ use of the approach and discusses the challenges that are still facing the market.

Finally, he will close out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and he will either champion or criticize it.

  continue reading

768 episodes

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