Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy
MP3•Episode home
Manage episode 430880555 series 3588974
Content provided by Dylan Bowman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dylan Bowman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Canyon Bicycles and their recently announced partnership with LeBron James. Then we talk about Aaron's recent trip to Red Bull HQ and some learnings from the visit. We discuss a big open role in the outdoor industry - Global VP of Footwear for The North Face. As usual we finish with Brand, Product, Content where we have a fun overlap this week. Links:
…
continue reading
30 episodes