Overcome Common Setbacks in Employer Branding with Bryan Adams

The Leadership Habit

Does Your Organization Need to Fine-Tune Its Employer Branding?

In the latest episode of The Leadership Habit Podcast, Jenn DeWall sits down with Bryan Adams, a visionary in employer branding and candidate experience, to discuss overcoming setbacks at work. Together, they discuss how to fine-tune employer branding to overcome organizational workplace challenges.

Meet Bryan Adams, CEO and Founder of Happy Dance

Bryan Adams is the CEO and founder of HappyDance. He has revolutionized how major brands such as Apple, American Airlines, and Nike attract and engage talent. With a career spanning over 20 years, Bryan’s groundbreaking approach is detailed in his bestselling book, “Give and Get Employer Branding.” His innovative strategies have helped numerous organizations build compelling employer brands that attract and retain top talent.

The Nature of Organizational Setbacks

Jenn DeWall kicks off the conversation by highlighting the common setbacks organizations face, particularly in employer branding. Bryan Adams talks about how problems can happen when a company’s brand doesn’t match its workplace culture.

“It’s about setting expectations and being more honest and upfront about what you might find if you were to choose to work at a certain organization,” Bryan explains.

The Importance of Transparency in Employer Branding

Bryan stresses the importance of transparency in employer branding. He believes leaders can attract the right talent by being clear about a workplace’s positive and negative aspects. This honesty will help build a more committed workforce. He points out, “If you’re upfront with what it actually takes to thrive…more people will be turned off than turned on, and that’s okay.”

Bryan urges organizations to consider their employee value proposition as a smart filter for candidates. Being transparent about the company culture and nature of the work will allow candidates and employees to make better decisions about how well they match with an organization.

Jenn agrees and wonders why organizations pretend they are something they are not. Bryan explains that trying to put your best foot forward is really just human nature. Employers have also been too focused on vanity metrics like Glassdoor ratings and top employer awards. However, he believes that “if you are brave enough to understand that your employer brand and your employee value proposition should actually repel more people than it compels— that’s when you start making progress.”

Overcoming Setbacks through Strategic Employer Branding

When organizations are experiencing a setback, Bryan highlights the need for a strategic approach to employer branding. He advises organizations to focus on being compelling rather than merely attractive. “Organizations should try to be compelling to fewer people,” Bryan suggests. “There’s no such thing as a good or bad culture; it’s about being well-matched or not well-matched to somebody.”

This concept is particularly relevant for leaders who are looking to build strong, cohesive teams. When it comes to building the right team, Crestcom’s leadership training teaches managers to focus on matching team members’ values and goals with the organization’s mission for success.

The Role of Employer Branding in Talent Retention

Bryan explains that employer branding is not just about attracting new talent but also about retaining existing employees. He explains that a strong employer brand can help organizations weather crises and setbacks by maintaining a committed and engaged workforce. “Every organization has an employer brand, whether you’ve designed it or not,” Bryan notes. “The success of an employer brand comes from aligning with the true wants and needs of the organization.”

Real-Life Examples of Successful Employer Branding

Throughout the podcast, Bryan shares examples of organizations that have successfully navigated setbacks by leveraging strong employer branding. He discusses companies like Canva, Salesforce, and Peloton. These companies have utilized their employer brands to create captivating experiences for job seekers. “If you can tell your story in a compelling way and put your finger on what makes you unique or different, then you have a great chance,” Bryan explains.

These examples show how storytelling is important in employer branding, something Crestcom focuses on in leadership training. Leaders can inspire and motivate their teams by crafting and sharing powerful narratives.

The Intersection of Employer Branding and Leadership

Bryan’s insights highlight the critical intersection between employer branding and effective leadership. He argues that leaders play a crucial role in shaping and communicating the organization’s brand.

“Your employer brand is the how. How are we going to get there? What’s the culture? What’s my contribution?” Bryan asks.

Crestcom’s leadership development approach aligns with this perspective. Learning the skills to establish and uphold a positive company culture is a vital part of leadership. Leaders can enhance their employer brand and drive organizational success by fostering a culture of transparency, trust, and alignment.

Practical Steps for Leaders

Towards the end of the podcast, Bryan shares practical steps for leaders looking to improve their employer brand and overcome setbacks. He emphasizes the importance of ongoing effort and commitment to maintaining and evolving the employer brand. “The rate of change of most organizations today means that the reality is shifting such that your employee value proposition needs to be kept fresh more frequently,” he advises.

Where to Find More From Bryan Adams, CEO of HappyDance

The conversation between Jenn DeWall and Bryan Adams offers invaluable insights into overcoming setbacks through strategic employer branding. Bryan’s emphasis on transparency, compelling storytelling, and alignment with organizational values resonates strongly with Crestcom’s leadership principles. By integrating these strategies, leaders can build resilient teams, enhance employee engagement, and drive long-term success.

For more insights on leadership and employer branding, connect with Bryan Adams here:

• Connect on LinkedIn: linkedin.com/in/bryanadams1
• Get his Book: Give and Get Employer Branding
• Visit HappyDance.Love

How Crestcom Can Help

Crestcom’s leadership training programs provide leaders with tools and strategies to continuously assess and adapt their leadership approaches. Leaders can keep their employer brand strong by understanding their team’s needs and adapting to changes in the business world.

The Leadership Habit listeners can also request a free leadership workshop for their organization here: crestcom.com/freeworkshop

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