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Defeating Cancer’s Hero Trope: Cancer Doesn’t Make Humans Super - It Makes Them More of Who They Already Are

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Manage episode 431723930 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A cancer diagnosis is a "moment of truth" that brings an undeniable shift to someone's identity. Faced with one's own mortality, a concerted effort may be required to overcome the dissonance between "who I was" and "who I am now". When communicating to patients diagnosed with cancer, we often attempt to address this new-found perspective by creating "hero" tropes or by relying on aspirational calls to action, invoking tropes that fail to clarify the practical struggle people with cancer face ("am I a hero? I don't feel like one...")
Brad and Gabe received a special request to discuss the dynamics of communication for patients with poor prognosis or late-stage cancers. They discuss the shame that may be present for lung cancer patients who were former smokers, the lack of attention paid to ovarian cancer as a women's health issue and the unnecessary pressure brought on by labeling someone with cancer as a "fighter".

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

  continue reading

39 episodes

Artwork
iconShare
 
Manage episode 431723930 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A cancer diagnosis is a "moment of truth" that brings an undeniable shift to someone's identity. Faced with one's own mortality, a concerted effort may be required to overcome the dissonance between "who I was" and "who I am now". When communicating to patients diagnosed with cancer, we often attempt to address this new-found perspective by creating "hero" tropes or by relying on aspirational calls to action, invoking tropes that fail to clarify the practical struggle people with cancer face ("am I a hero? I don't feel like one...")
Brad and Gabe received a special request to discuss the dynamics of communication for patients with poor prognosis or late-stage cancers. They discuss the shame that may be present for lung cancer patients who were former smokers, the lack of attention paid to ovarian cancer as a women's health issue and the unnecessary pressure brought on by labeling someone with cancer as a "fighter".

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

  continue reading

39 episodes

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