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S2 E5: Jessica Lesesky, Vice President & General Manager, Shutterfly & Snapfish - Two Brands, One Mind
Manage episode 432126179 series 3460248
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How do you manage two brands that provide overlapping services? That's the job facing Jessica Lesesky, Vice President & General Manager of Shutterfly & Snapfish, which both offer customised online printing on to a wide range of media.
In this episode, Jessica tells Ger and Gordon how her team keep both brands distinct and thriving, using a blend of data analysis, common sense and the kind of instinct that comes from many years of e-commerce experience.
Also, Gordon sings a very short song.
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