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Making sure the price is right
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• Adam Wallace says customers seek value, not just low prices
• Pricing strategies that will boost the bottom line
(Total Recorded Time is 18 minutes)
Your customers are value-hunters, not just bargain-hunters. Many will pay a premium for your products or services if… if they save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
Pricing strategist Adam Wallace says for smarter pricing – to make sure you’re not leaving money on the table – find out what your customers value and will happily pay more for
Adam Wallace joins us for this episode of Bizgnus Interviews with ideas that could help you gain and retain customers.
Adam Wallace is the author of the new book, (Re)Value: Raise Your Prices and Build Your Legacy,” Business Expert Press; July 2024. In the book, he says he distills his years as a Fortune 100 fixer into pricing strategies that will boost the bottom line.
Mr. Wallace serves as an interim executive and board member for private companies.
For more information: www.AdamWallace.com
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