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The Hidden Core of Product Design That Drives Business Growth | هستهٔ پنهان طراحی محصول که باعث رشد کسب‌وکار می‌شه
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چطور می‌تونیم با کشف و درک یک مفهوم اساسی گم‌شده در طراحی و تولید محصول، به رشد بیزنس کمک کنیم و به یک طراح اثرگذار تبدیل بشیم؟
How can uncovering the critical missing piece in product design lead to business success and elevate your design influence?
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About Product Block
چطور می‌تونیم یه محصول موفق تولید کنیم؟ اینجا یاد می‌گیرین که به عنوان طراح محصول، مدیر محصول، پژوهشگر تجربه کاربری، کارآفرین، یا هر نقشی در توسعه محصول، چطور می‌تونین در مسیر شغلیتون رشد کنید و نقش اثرگذاری در ساخت و رشد یک کسب‌وکار داشته باشین. احسان رحیمی، مدیر و مربی طراحی محصول با سال‌ها تجربهٔ کار در شرکت‌های موفق ایرانی مثل دیوار، دیجیکالا و اسنپ، در این پادکست میزبان شماست.
How can we build and grow a successful product? Whether you’re a UX Designer, Product Manager, UX Researcher, Entrepreneur, or anyone involved in product development, learn how to achieve your career goals and grow your business. Join your host, Ehsan Rahimi, a Design Leader and Mentor with years of experience at top Iranian tech companies like Divar, Digikala, Snapp, and more.
Contact & Social
LinkedIn: https://linkedin.com/in/ehsanrahimi
Instagram: https://www.instagram.com/productblock
Telegram: https://t.me/productblock
ADPList: https://adplist.org/mentors/ehsan-rahimi
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Topics & Chapters
(00:00) Who Is A Good Product Designer? | طراح محصول خوب کیه؟
(01:36) User-Centered, Data-Driven, and Business-Oriented Design | طراحی کاربرمحور، داده‌محور و بیزنس‌محور
(06:40) Strategic Thinking and Growth Mindset | تفکر استراتژیک و نگرش رشد
(13:00) The Risks of Hiding and Revealing the Topic | ریسک پنهان و آشکار کردن موضوع
(22:49) User Behavior, Fogg Behavioral Model, and Behavioral Science | رفتار کاربر، مدل رفتاری فاگ و علوم رفتاری
(27:45) Behavioral Design and Other Frameworks | طراحی رفتاری و فریم‌ورک‌های دیگر
(32:50) Data Awareness and Tools for Analyzing and Changing User Behavior | داده‌آگاهی و ابزارهای تحلیل و تغییر رفتار کاربر
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Resources
Books Referenced
— Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass R. Sunstein, Richard H. Thaler https://a.co/d/dYvp2Q8 | https://fidibo.com/book/79369-کتاب-سقلمه
— Thinking, Fast and Slow by Daniel Kahneman https://a.co/d/5COJYXh | https://fidibo.com/book/130857-تفکر-سریع-کند
— Influence: The Psychology of Persuasion by Robert Cialdini https://a.co/d/fwNhF5P | https://fidibo.com/book/81534-میکروبوک-نفوذ
— Emotional Design: Why We Love (or Hate) Everyday Things by Don Norman https://a.co/d/7gNQBWb
— Hooked: How to Build Habit-Forming Products by Nir Eyal https://a.co/d/hUV8Tqj | https://fidibo.com/book/65275-کتاب-قلاب
Articles
— How Behavior Works (Fogg Behavior Model) https://behaviormodel.org
— What is User Behavior? https://www.interaction-design.org/literature/topics/user-behavior
— 5 Ways to Use Behavioral Science to Create Better Products https://www.interaction-design.org/literature/article/5-ways-to-use-behavioral-science-to-create-better-products
— What is Persuasive Design? https://www.interaction-design.org/literature/topics/persuasive-design
— How to use behavioral design to build better products https://plan.io/blog/behavioral-design-principles
— Behavioral science research, written clearly for a practical, applied audience https://www.coglode.com/cookbook
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Thank you for listening, and happy building!
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