Transforming Text into Engaging Audio - Logan Underwood

It's Marketing's Fault

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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds.
Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach.
They also discuss the potential of private podcasts and the future of multimedia content.
Tune in to discover how audio can unlock new opportunities for your existing content.
https://www.adauris.ai/

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Chapters

1. Adauris AI Audio Creation Platform (00:00:00)

2. Business Idea: Adauris Platform (00:05:13)

3. Repurposing Written Content into Podcasts (00:07:24)

4. Increasing Engagement with Audio Content (00:09:25)

5. Multimedia Platform Strategy (00:10:36)

6. Companies as Media Companies (00:11:53)

7. Expanding Presence in Audio (00:17:47)

8. Objections to Text-to-Audio (00:19:51)

9. Customization Options for Audio Content (00:26:54)