234. Mastering the Power of Influence [SELLING FROM THE STAGE SERIES]

Be In Demand: Public Speaking, Marketing, and Visibility Tips for the Entrepreneur and Small Business

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Get ready to leverage those speaking opportunities to grow your business and get positioned as an expert.

In the final episode of the "Selling from the Stage" series, we dive into the 6 principles of influence, derived from Dr. Robert Cialdini's work. Plus a few influential tidbits to apply in your personal and professional communication. We’ll break down how to harness reciprocity, scarcity, authority, consistency, liking, and storytelling to enhance your persuasive power. LYou’ll understand the importance of building rapport with your audience, the impact of tapping into audience identities, and the role of confidence in influencing others.

Check out what you’ll learn:

• The significance of reciprocity and how offering value first triggers a reaction, aiding in lead generation and client acquisition.
• How scarcity creates urgency, driving immediate action and catering to the fear of missing out in potential clients.
• The impact of authority and consistency in positioning yourself as a credible expert and aligning with audience values for effective communication.
• The art of storytelling in connecting emotionally with your audience and handling objections successfully.
• The value of turning verbs into nouns to tap into audience identities, building strong connections.

Supercharge your communication to persuade effectively, position yourself as an expert, and grow your business through speaking opportunities.