Ep12 - From $0 to $3 Million Monthly: AirPhysio - An Australian Success Story. Revolutionising Lives with CEO Paul O'Brien

The Australian Business Show

Episode Summary

On this episode of The Australian Business Show, Paul O’Brien joins Nick Stehr to talk about AirPhysio’s parabolic growth, how Paul found the gap in the market, the power of listening to people, making life-changing differences in people’s lives, the importance of health education, balancing the commercial demand with the social responsibility, and the future of AirPhysio.

In 2015, Paul co-founded AirPhysio. By 2017, AirPhysio was awarded the Best Product Award at the Yiwu Import Trade Fair, the Start-Up Business of The Year Award at the Optus MyBusiness award ceremony. AirPhysio devices have gone on to become sought-after complementary treatment options for people living with respiratory conditions. In 2021, Paul co-founded Better Breathing Sport, aiming to provide athletes with enhanced performance through improved lung health.

Timestamp Segments

· [02:42] Paul’s military background.

· [04:29] Getting into the market.

· [10:39] AirPhysio’s peak.

· [12:35] Marketing strategies.

· [14:19] The power of listening to people.

· [18:08] The 3 levels of listening.

· [19:39] Mastering the skill of listening.

· [22:52] The start of AirPhysio’s parabolic growth.

· [28:35] Who are the real customers?

· [32:25] Expanding to 85 countries.

· [35:42] Affiliate marketing post-iOS14.

· [37:07] Providing education around lung issues.

· [40:16] Funding rapid growth.

· [48:09] Commercial demand and social responsibility.

· [51:31] What’s next?

· [55:47] What is failure?

Notable Quotes

· “Not one single GP, in all the areas we asked, even knew about this technology.”

· “Success doesn’t have a recipe or a secret, but it leaves clues.”

· “It takes money to change lives.”

· “Failure is only failure if you don’t learn from it.”

Relevant Links

www.airphysio.com.

Paul O'Brien.