Bridging Intention to Impact

Product Voices

Connor Joyce, author of "Bridging Intention to Impact" and senior user researcher at Microsoft joins us to discuss his book where he emphasizes the importance of focusing on user outcomes and behaviors in product management.
He shares his journey in writing the book, stressing the need for evidence-backed decision-making and experimentation to drive successful products. Connor advocates for prioritizing user needs over usage metrics and implementing a culture of data-driven decision-making throughout organizations.
The episode provides practical advice for product managers looking to create impactful product outcomes.

Chapters

1. Bridging Intention to Impact (00:00:00)

2. Introduction (00:00:02)

3. Connor Joyce and Bridging Intention to Impact (00:01:12)

4. Creating the Impact Mindset (00:04:41)

5. Contextualizing Behavior Change (00:05:31)

6. Importance of Behavior Change in Product Development (00:05:50)

7. Defining User Outcomes (00:09:30)

8. Identifying User Outcomes through Research (00:10:18)

9. Finding Measurables for Behavior Change (00:11:08)

10. Transitioning Raw Data into Functional Metrics (00:15:42)

11. Pitfalls of Prioritizing Usage Alone (00:18:38)

12. Focusing on User Outcomes for Organizational Change (00:23:33)