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The Real Reason Clients Are UNHAPPY w/ Guy Bauer
Manage episode 435519066 series 2738615
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:
- The hidden reason clients become unhappy, even when you’re delivering great work
- What the Domino’s Pizza Tracker can teach us about managing client projects
- The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects
For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.
If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:
Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
Manage episode 435519066 series 2738615
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:
- The hidden reason clients become unhappy, even when you’re delivering great work
- What the Domino’s Pizza Tracker can teach us about managing client projects
- The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects
For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.
If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:
Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
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