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Empower Your Online Personal Brand: Maira Genovese's Strategies to Mastering Influencer Marketing
Manage episode 435557772 series 3272612
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Discover more inspirational stories at Rocket Pod: https://rocketpod.uk - - - In 2002, Maira Genovese moved from Brazil to London, transitioning from a career at American Express in São Paulo to pursue a master’s in fashion PR and marketing.
Her early engagement with the burgeoning platform Instagram sparked the insight that creators would drive the future of marketing. This revelation paved the way for her next big venture.
By 2015, after roles at iconic brands like Alexander McQueen, she founded MG Empower. The agency quickly rose to prominence as a global influencer marketing powerhouse, empowering brands and creators worldwide.
After overcoming complex corporate challenges, including a strategic buyback of MG Empower following a risky acquisition that nearly led to bankruptcy, Maira now leads the agency with a renewed vision. Known for its innovative digital strategies, MG Empower significantly impacts the fashion and marketing sectors.
Join us in this final episode of Season 4 as Maira shares her journey from overcoming initial obstacles as an expatriate to revolutionising influencer marketing. Discover the key strategies behind building a standout personal brand and how the tumultuous journey of MG Empower has positioned it as a leader in global marketing. - - - 📲 Subscribe so you never miss an episode 👍 Like this video if you enjoyed it, it helps us reach more people! 💬 Comment what topics you want us to explore - - - Connect with Maira
Instagram: instagram.com/mairagenovese
LinkedIn: linkedin.com/in/mairagenovese
Connect with MG Empower
Instagram: instagram.com/mgempower
Facebook: facebook.com/mgempower
LinkedIn: linkedin.com/company/mg-empower
Twitter/X: x.com/mgempower
YouTube: youtube.com/@MGEmpower
Website: mgempower.com
Podcast: mgempower.com/podcast - - - 📱 Catch us on all socials @rocketpodmedia About Rocket Pod Rocket Pod: How Visionaries Forge Their Dreams into Reality. Compelling stories deconstructing how growth-minded individuals achieve the destinies they choose. Rocket Pod has been created to engage visionaries about their life journeys and uncover true-life experiences deconstructing how these individuals get from an idea and transition it into reality. Through our series, Rocket Pod will deliver a refreshed perspective on life and provide tools and knowledge through quality audio to positively impact others' lives. Growth-minded guests will share their stories with listeners and help them take the next step to achieve greatness in whatever they put their minds to. https://www.rocketpod.uk - - - The Rocket Pod Team James Cuss - Co-Founder & Co-Host Zander Dobson - Co-Host & Creative Director
Austin Dobson - Short Form Editor Kiran Suppiah - Long Form Editor Recorded at Quaker Street Space https://quakerstreet.co.uk/
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