Logos, Limitless Women & Kim Russo with On Brand Designs

Marketing & Mayhem

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We have KIM RUSSO - from On Brand Designs joining us today - and y’all are in for a treat. We accidentally tried to poison her to kick it off - next time we’re talking allergies before we chose a restaurant (we didn’t know)! She’s got the best sense of humor - and she’s a brilliant entrepreneur … but she also got right into the weeds with us about her personal life, mentality and philosophy - you know that’s our love language.
You might not know - you can’t trademark a logo design you’ve built in canva (without some Olympic efforts). Ever considered the impact AI could have on branding - positive and negative? There’s the potential for the same issue - but on a larger scale … you’re listening now, right?! Unlock the art of building a strong brand identity from a seasoned packaging design professional who’s shaped the visuals of household names like Tide, Gillette, and Kleenex.
Our conversation ranges from minimalist design, color psychology, and the strategy behind memorable logos - but it’s more than business. She opens up about the challenges of transitioning from a corporate environment to her personal business endeavors, and even how a past relationship deeply impacted how she does business. It comes as no surprise - but the impact of a supportive spouse or partner can greatly impact your ability to succeed.
How does owning a business impact your mindset? Hint - she does it with a desk Calendar that’s still set to July 2023. Somewhere between pet portraits - and prioritizing beach time - she delivers a must-listen for anyone struggling with perfectionism or finding their personal brand voice. Kim shares her strategies and mindset tactics on everything from design to how you show up in a design community as a competitor.
She also gives us another personality analysis tool - the human design. From analyzing work habits, to eating habits. Kim enlightens us on life as a “manifesting generator” - and it comes as no shock that her qualities include lighting up a room, inspiring through energy, goal setting and ambition - and ultimately driving achievement in themselves and those around her. You know what they say - you are deeply impacted by the friends and the circle you keep!
“Raise your vibrations - have positive energy - and be in gratitude. And it is not easy.”
- Kim Russo (on being a successful entrepreneur)
You can find Kim :
Instagram @on_brand_designs
https://onbranddesigns.com/
And her course - The Brand Designer
(and freebies for creatives)
https://onbranddesigns.com/for-designers
For more mayhem, be sure to follow us:
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YouTube @MarketingMayhemPod
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Hosted by @raebecca.miller and @jennyfromthe843

Chapters

1. Logos, Limitless Women & Kim Russo with On Brand Designs (00:00:00)

2. Branding Agency Owner Discusses Work (00:00:10)

3. Building a Strong Brand Identity (00:04:16)

4. Navigating Branding Strategies and Personal Identity (00:17:17)

5. Creative Process and Time Management (00:26:43)

6. Personal Connection and Communication Styles (00:34:48)

7. Networking, Empowerment, and Entrepreneurship (00:46:35)

8. Manifestation and Empowerment Through Friendship (00:57:05)

9. Entrepreneurial Mindset and Gratitude (01:04:26)

10. Manifestation and Cooking Confessions (01:13:52)