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The Importance of Follow Up Marketing
Manage episode 435838826 series 3594910
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An overlooked area in every business is nurturing money from the prospects who've already indicated interest in you, your product or service, but have not yet purchased from you. This is found money squandered unless you have a system for pursuing it after the initial contact or presentation. Just because they said no doesn't mean they won't say yes in the future. But NO, to the average person, means stop. To the extraordinary marketer, it's the start of a money-making process.
My friend and super-successful direct response copywriter Doberman Dan discusses how he's used direct response copy writing to generate millions of dollars with a simply follow up strategy. This is to what the average person would consider an abandoned or lost sale. This is a unique skill Doberman Dan and I share. Both scrappy, bootstrap-style marketers, we've built highly successful businesses on the backs of great follow up systems.Follow up on lost sales is like marketing prospects in a vacuum. When competition fails to close the sale, they will leave the prospect alone – I guarantee it.
Therefore, you should continue to pursue them. Dan discusses how to prosper from it, when no one else does.On the podcast you’ll hear about the big stack of wealth every business is sitting on. You’ll discover the one thing Dan does to capitalize on that big stack of wealth.
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