Cult Branding

Brand Shorthand

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2M ago 33:08

MP3•Episode home

Explore all the fun and excitement of cult brands like Disney, Apple, and Coke—no blood oaths required! Follow along as Mark and Lorraine discuss the golden rules of Cult Branding (as laid out by marketing consultant Bolivar Bueno), the highs of sticking to your core audience… and the lows of companies who drank the Kool-Aid.

Spend 30ish minutes with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioning!

61 episodes

#Business #Marketing #Lorraine Kessler #pMark Vandegrift And Lorraine Kessler #pMark Vandegrift #Advertising #Positive

Cult Branding

Brand Shorthand

published 2M ago

MP3•Episode home

Spend 30ish minutes with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioning!

61 episodes

#Business #Marketing #Lorraine Kessler #pMark Vandegrift And Lorraine Kessler #pMark Vandegrift #Advertising #Positive

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