Why Rentomojo & Furlenco need to refurbish their strategy

Daybreak

There was once a time, not too long ago, when you could walk into a young working professional’s rented home in a tier-1 city, and all the furniture would look pretty familiar.

About a decade ago, everyone and their uncle was renting furniture from the two OG rental platforms Rentomojo and Furlenco. It just made sense.

When Rentomojo and Furlenco were launched about a decade ago, they were like an answer to a lot of people’s prayers. It was a great deal – your fridge, washing machine, king sized bed and more would be delivered right at your doorstep. Use them for as long as you need, and return them when you are done.

Cut to 2024, and things have changed. They are struggling to stay relevant.

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