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Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace
Manage episode 437918870 series 1212684
Content provided by Adam Hommey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Hommey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.
There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.
Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.
Tune in to hear Adam’s thoughts on:
- What are the most common obstacles businesses face when trying to improve their pricing power?
- How can businesses effectively differentiate themselves in the market?
- How do you suggest businesses navigate the pricing riptides you mention in your book?
- How do values and perception affect customer’s buying decisions?
- Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
- Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
- How do espoused values and embodied values differ, and how do they impact a business’s offerings?
- How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
- Can you discuss the role of time as a pricing variable and how it can be optimized?
- Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
- And much, much more!
Connect With Our Guest:
WEBSITE(S)
SOCIAL MEDIA(S)
The post Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace first appeared on Business Creators Radio Show with Adam Hommey.
674 episodes
Share
Manage episode 437918870 series 1212684
Content provided by Adam Hommey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Hommey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.
There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.
Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.
In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.
Tune in to hear Adam’s thoughts on:
- What are the most common obstacles businesses face when trying to improve their pricing power?
- How can businesses effectively differentiate themselves in the market?
- How do you suggest businesses navigate the pricing riptides you mention in your book?
- How do values and perception affect customer’s buying decisions?
- Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
- Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
- How do espoused values and embodied values differ, and how do they impact a business’s offerings?
- How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
- Can you discuss the role of time as a pricing variable and how it can be optimized?
- Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
- And much, much more!
Connect With Our Guest:
WEBSITE(S)
SOCIAL MEDIA(S)
The post Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace first appeared on Business Creators Radio Show with Adam Hommey.
674 episodes
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Similar to Business Creators Radio Show With Adam Hommey
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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continue reading
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