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Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP. 79 - SIMPLE Signal Based ABM Strategies | Recorded as a UserGems ABM Round Table Session
Manage episode 437940923 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Scrappy ABM podcast features a Round Table Session hosted by Isaac Ware from UserGems, with guest speakers Tyler Pleiss, Corrina Owens, and Mason Cosby. They discuss strategies for executing account-based marketing (ABM) programs, especially for companies with limited resources. They provide specific tactics for identifying target account signals, building alignment between sales and marketing, creating ABM minimum viable products (MVPs), and measuring success.
==========================================================================================
Best Moments:
(01:15) Topic: Wiping out pipeline anxiety with signal-based ABM
(03:27) Setting the context and goals for the discussion
(06:42) Laying the groundwork for an ABM program (headcount, conversations, etc.)
(11:06) Choosing the right signals to go after and aligning the team
(17:00) What an MVP ABM program looks like
(21:29) Measuring success and attributing efforts to ABM vs demand gen
(27:01) Initial channels and tactics to use for an ABM program
(32:37) Scaling an ABM program without increasing headcount
(37:41) Balancing overall demand gen and ABM efforts
(44:49) Using media channels like YouTube, Bright Talk, content syndication for ABM
107 episodes
Share
Manage episode 437940923 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Scrappy ABM podcast features a Round Table Session hosted by Isaac Ware from UserGems, with guest speakers Tyler Pleiss, Corrina Owens, and Mason Cosby. They discuss strategies for executing account-based marketing (ABM) programs, especially for companies with limited resources. They provide specific tactics for identifying target account signals, building alignment between sales and marketing, creating ABM minimum viable products (MVPs), and measuring success.
==========================================================================================
Best Moments:
(01:15) Topic: Wiping out pipeline anxiety with signal-based ABM
(03:27) Setting the context and goals for the discussion
(06:42) Laying the groundwork for an ABM program (headcount, conversations, etc.)
(11:06) Choosing the right signals to go after and aligning the team
(17:00) What an MVP ABM program looks like
(21:29) Measuring success and attributing efforts to ABM vs demand gen
(27:01) Initial channels and tactics to use for an ABM program
(32:37) Scaling an ABM program without increasing headcount
(37:41) Balancing overall demand gen and ABM efforts
(44:49) Using media channels like YouTube, Bright Talk, content syndication for ABM
107 episodes
All episodes
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Similar to Scrappy ABM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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continue reading
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…
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Go offline with the Player FM app!
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