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685: Decision-making in marketing - do you remember last year's decision?
Manage episode 438185462 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?
On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.
Learn more about Cloverpop: http://cloverpop.com
766 episodes
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Manage episode 438185462 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?
On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.
Learn more about Cloverpop: http://cloverpop.com
766 episodes
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Similar to The Business Storytelling Show
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