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687: The role of psychology in marketing
Manage episode 439003313 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on.
Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic.
Join us.
Read Hunter's article on the topic here:
750 episodes
Share
Manage episode 439003313 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on.
Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic.
Join us.
Read Hunter's article on the topic here:
750 episodes
All episodes
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Similar to The Business Storytelling Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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