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Ep 104: Internal B2B Influencers: Internal Experts, Authentic Content, and Advanced Demand Generation Strategies | Expert Guest: Frank Husemann
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Unlock the secrets to building a team of internal experts with our special guest, Frank Hussman. Together, we challenge the myth that empowering employees to become subject matter experts will lead to them leaving your company. Frank shares his eye-opening experiences with a SaaS company, showcasing how promoting individual expertise can massively boost your company’s visibility and trustworthiness. You'll learn why nurturing personal brands within your organization isn't just safe but incredibly beneficial.
Elevate your team’s content creation game with actionable insights on giving, receiving, and leveraging constructive feedback. Discover how humor, rehearsal, and a conversational tone can bring authenticity and engagement to your content. We dive into real-world examples, contrasting AI-generated material with genuine human stories to show the power of keeping it real. This is your guide to transforming internal content to resonate more deeply with your audience.
Finally, we delve into advanced demand generation strategies with a focus on leveraging LinkedIn. Learn to amplify your best content through targeted ads and shift from outdated lead generation tactics to cutting-edge demand creation. We also discuss the importance of measuring pipeline velocity and understanding your lead sources. Plus, get an exclusive invite to join the Tiny Marketing Club—a community dedicated to smarter, leaner B2B marketing. Don't miss this episode packed with actionable strategies and exclusive insights.
Expert Guest: Frank Husmann
Website
Watch the Training >> How to Become an Industry Authority
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Chapters
1. Elevating Internal Subject Matter Experts (00:00:00)
2. Enhancing Internal Content Creation (00:16:54)
3. Advanced Demand Generation Strategies (00:28:18)
4. Building Community Engagement in Marketing (00:37:19)
116 episodes
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