Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Search with Candour - SEO podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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The International SEO Localisation Workflow that Works with Maria Scheibengraf
Manage episode 442737949 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.
Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.
Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf
Resources
- Maria's companion blog post
- Book recommendation: The Culture Map by Erin Meyer
- The Nike 'Am I a Bad Person? ad
Sponsors
- Experience the evolution of SE Ranking
- Start your 14-day free trial of Optmyzr
- Book your personalised Optmyzr demo
Chapters
- 00:00 Start
- 00:00:34 Intro
- 00:01:37 Sponsor: SE Ranking
- 00:03:45 Sponsor: Optmyzr
- 00:06:39 Welcome to the show Maria Scheibengraf
- 00:08:06 Why is SEO localisation so important?
- 00:11:00 The flawed workflow of SEO translation
- 00:15:10 Direct translation doesn’t work
- 00:16:21 Localisation is so much more than language
- 00:20:33 Book recommendation: The Culture Map by Erin Meyer
- 00:20:53 High context vs low context communication
- 00:22:06 British humour vs American humor
- 00:24:00 The importance of technical SEO in localisation
- 00:27:25 Understand what devices your audience are using
- 00:30:00 Common problems with SEO localisation
- 00:36:35 Linguists should learn SEO skills
- 00:40:30 When should SEO localisation be involved in the process?
- 00:41:09 The ideal international SEO workflow
- 00:44:35 How NOT to convince Germans to buy your products
- 00:47:45 How to budget for SEO localisation
- 00:49:20 Reuse resources to save time and money
- 00:51:45 Reframe your unique selling points to different cultures
- 00:54:05 Understanding cultural-coding
- 00:55:32 Be mindful of your messaging in different cultures
- 00:57:10 Marketing is still about evoking emotions in your audience
- 00:58:00 Even emotions are culturally coded
- 00:58:37 ‘Am I a bad person?’ Nike ad
- 01:00:34 Individualistic vs collectivist cultures
- 01:02:58 Search behaviour is becoming more conversational in English
- 01:05:05 AI is not trained on minority languages
- 01:06:58 Adapt your language to cultural standards
- 01:08:12 Even small changes in language can make a big difference
- 01:09:12 Don’t say ‘please’ in your Spanish content!
- 01:10:51 How language changes through generations
- 01:11:35 “De nada” means “it’s nothing” not “you’re welcome”
- 01:13:49 Tiny errors can really change your messaging
- 01:14:08 How to build trust with your audience
- 01:15:40 Where to follow Maria Scheibengraf
- 01:16:36 Outro
275 episodes
Share
Manage episode 442737949 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.
Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.
Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf
Resources
- Maria's companion blog post
- Book recommendation: The Culture Map by Erin Meyer
- The Nike 'Am I a Bad Person? ad
Sponsors
- Experience the evolution of SE Ranking
- Start your 14-day free trial of Optmyzr
- Book your personalised Optmyzr demo
Chapters
- 00:00 Start
- 00:00:34 Intro
- 00:01:37 Sponsor: SE Ranking
- 00:03:45 Sponsor: Optmyzr
- 00:06:39 Welcome to the show Maria Scheibengraf
- 00:08:06 Why is SEO localisation so important?
- 00:11:00 The flawed workflow of SEO translation
- 00:15:10 Direct translation doesn’t work
- 00:16:21 Localisation is so much more than language
- 00:20:33 Book recommendation: The Culture Map by Erin Meyer
- 00:20:53 High context vs low context communication
- 00:22:06 British humour vs American humor
- 00:24:00 The importance of technical SEO in localisation
- 00:27:25 Understand what devices your audience are using
- 00:30:00 Common problems with SEO localisation
- 00:36:35 Linguists should learn SEO skills
- 00:40:30 When should SEO localisation be involved in the process?
- 00:41:09 The ideal international SEO workflow
- 00:44:35 How NOT to convince Germans to buy your products
- 00:47:45 How to budget for SEO localisation
- 00:49:20 Reuse resources to save time and money
- 00:51:45 Reframe your unique selling points to different cultures
- 00:54:05 Understanding cultural-coding
- 00:55:32 Be mindful of your messaging in different cultures
- 00:57:10 Marketing is still about evoking emotions in your audience
- 00:58:00 Even emotions are culturally coded
- 00:58:37 ‘Am I a bad person?’ Nike ad
- 01:00:34 Individualistic vs collectivist cultures
- 01:02:58 Search behaviour is becoming more conversational in English
- 01:05:05 AI is not trained on minority languages
- 01:06:58 Adapt your language to cultural standards
- 01:08:12 Even small changes in language can make a big difference
- 01:09:12 Don’t say ‘please’ in your Spanish content!
- 01:10:51 How language changes through generations
- 01:11:35 “De nada” means “it’s nothing” not “you’re welcome”
- 01:13:49 Tiny errors can really change your messaging
- 01:14:08 How to build trust with your audience
- 01:15:40 Where to follow Maria Scheibengraf
- 01:16:36 Outro
275 episodes
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Similar to Search with Candour - SEO podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
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