Keeping Your Black Friday Emails Out of the Spam Folder, Interview with Deliverability Expert Matt Brown

Master The Inbox

Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid triggering the spam filters and making sure your Black Friday promo emails are visible in your audience’s inbox?

In this episode, Monica Badiu and guest Matt Brown discuss how to avoid triggering spam filters with Black Friday emails.
They emphasize the importance of working on deliverability in advance and maintaining high engagement and a clean list. Matt explains that Google and Yahoo have specific guidelines for spam complaint rates and recommend using Google Postmaster Tools to monitor reputation. They also address the use of emojis and discount words in subject lines, the impact of frequency on deliverability, and the pitfalls of buying email lists. Overall, they encourage running a Black Friday campaign and offer advice for success.

Takeaways

• Start working on deliverability in advance to avoid triggering spam filters with Black Friday emails.
• Maintain high engagement and a clean list to improve deliverability.
• Use Google Postmaster Tools to monitor reputation and spam complaint rates.
• Emojis and discount words in subject lines can be used if you have a high sender reputation.
• Buying email lists is not recommended and can harm deliverability.
• Running a Black Friday campaign can be highly profitable, and deliverability issues can be fixed afterward.

Meet my guest, Matt Brown
Matt is a copywriter, full-stack marketer, and email deliverability expert. Over the past 5 years, he's managed lists from 1,000 to 200,000+ active subscribers in a variety of markets – including SaaS, Ecommerce, Online Education, Coaching, and more.
Now, he partners with entrepreneurs and business owners to fix deep-seated deliverability issues, boost email performance, and grow revenue.
He's the author of the Deliverability Now newsletter, where he sends out weekly tips and strategies designed to help you win big with email.
Matt lives in Portland, OR with his wife Lisa and cat Clementine.
Connect with Matt:https://deliverabilitynow.com/ https://www.linkedin.com/in/himattbrown/ S

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...