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From Hop to Tap: How a New Beer is Created

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Manage episode 444000302 series 3556254
Content provided by McFleshman's Brewing Co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McFleshman's Brewing Co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

TIMELINE

00:00 Science is Physics or Stamp Collecting

00:28 Exploring the Taxonomy of Alcohol

01:19 The Creation of a New Beer

02:34 Designing and Naming Challenges

05:06 Marketing and Branding Strategies for New Beers

17:29 The Story Behind 547 and Toronado

20:26 The Future Family of 547

22:20 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 444000302 series 3556254
Content provided by McFleshman's Brewing Co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McFleshman's Brewing Co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

TIMELINE

00:00 Science is Physics or Stamp Collecting

00:28 Exploring the Taxonomy of Alcohol

01:19 The Creation of a New Beer

02:34 Designing and Naming Challenges

05:06 Marketing and Branding Strategies for New Beers

17:29 The Story Behind 547 and Toronado

20:26 The Future Family of 547

22:20 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

  continue reading

33 episodes

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