94. The behaviour you ignore is the culture you get

The Unicorny Marketing Show

Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world examples from companies like Boeing and Nike, showing why this alignment is key to success.

Key points:

• Definition of culture and its impact on business success.

• The importance of aligning culture and strategy for growth.

• Leadership's influence on culture within an organisation.

Listen to discover how culture can become your organisation’s hidden advantage.

Competition time!🏆

For a chance to win a free 'Fix Your Culture! This is How.' e-book by Jeppe Hansgaard and Unicorner Hilton Barbour, simply click here and fill in the form with your answer to the question:

'Describe an action or a behaviour of a company that you have worked for that demonstrated the culture delivering the brand strategy.'

CLICK HERE TO ENTER

🍀Good luck!🍀

About Hilton Barbour

Hilton Barbour’s first love is marketing, which he believes is the growth engine of any organization. From crafting unique value propositions to nurturing distinctive brands (and even creating a few), he has international client and agency experience in driving growth, building loyal customers, and gaining market share. He has worked across both B2B and B2C sectors, leading global brands and feisty start-ups. This diverse exposure gives him a unique perspective on how to build and execute marketing strategies that deliver.

While marketing can drive growth, Hilton believes that only when employees are fully aligned and committed can an organization achieve real competitive advantage. Culture, he feels, is the fuel of creativity, ingenuity, and agility that enable a firm to truly win with partners and customers.

He fiercely believes in the combination of marketing and culture to differentiate—and win—in the marketplace.

Links

Full show notes: Unicorny.co.uk

Podcast video: https://youtu.be/yK9AZEdZcNM

LinkedIn: Hilton Barbour | Rachel Fairley

Website: HiltonBarbour.com

Sponsor: Selbey Anderson

Other items referenced in this episode:

Procter & Gamble

Ogilvy & Mather

MacLaren

McCann

WPP

Robert Sutton

What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz

A behind-the-scenes look at Boeing’s shifting leadership landscape — and its profound effects by Peter Robison, The Seattle Times

Nike Stock’s 11% Reversal Leads Retail Rout by Derek Saul, Forbes

Hilton Barbour: Culture Interviews

Amazon.com Acquires Zappos.com, Amazon Press Center

The collapse of Enron and the dark side of business by Lesley Curwen, BBC News

Rebrand Right: How to refresh your brand and marketing to grow your business by Rachel Fairley and Sarah Robb

Nokia: The rise and fall of a mobile giant By Dave Lee, BBC News

Hilton Barbour’s interview with Microsoft Canada’s Head of HR Cherise Mendoza

Hit Refresh by Satya Nadella, Greg Shaw and Jill Tracie Nichols

3M's 15% Culture | Cultivate & Pursue Your Innovative Ideas

The Legacy of Herb Kelleher, Cofounder of Southwest Airlines by Bill Taylor,

Harvard Business Review

Four Seasons Hotels & Resorts

Playing to Win by A.G. Lafley and Roger L. Martin