))
78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360
Manage episode 444151262 series 3253704
Content provided by CvE - Marketing Consultancy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CvE - Marketing Consultancy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.
Here are some key talking points from the episode:
- Challenging the narrow view of retail media
- The unhealthy obsession with the monetary value of retail media
- The value of data in retail media
- Changes in the CPG industry and retail media
- Integrating retail media into the marketing mix
- Differences between the US and UK markets
- The future of retail media
- Viewing retail media as part of brand growth
- Attributes of future leaders in the retail media industry
Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.
Amir Rasekh, with 20+ years in loyalty, data, and retail media, leads Nectar360. He excels in using first-party data for customer engagement and has a strong background in building high-performing teams at Sainsbury’s. Amir holds a BA in Marketing and focuses on delivering measurable client impact.
79 episodes
Share
