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Hanesbrands' Jane Newman on the big shapewear opportunity and the Skims effect

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Manage episode 444268509 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the chief design officer of global innerwear at Hanesbrands, Jane Newman oversees innerwear products for all the brands in the company’s portfolio, including Hanes, Bali and Maidenform — each of which is at least 97 years old. On this week’s episode of the Glossy Podcast, Newman discusses how she’s keeping each brand relevant as the intimates category evolves – among other factors, the DTC boom and the unofficial rebranding of shapewear as “sexy” have changed the space.

  continue reading

571 episodes

Artwork
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Manage episode 444268509 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the chief design officer of global innerwear at Hanesbrands, Jane Newman oversees innerwear products for all the brands in the company’s portfolio, including Hanes, Bali and Maidenform — each of which is at least 97 years old. On this week’s episode of the Glossy Podcast, Newman discusses how she’s keeping each brand relevant as the intimates category evolves – among other factors, the DTC boom and the unofficial rebranding of shapewear as “sexy” have changed the space.

  continue reading

571 episodes

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